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Lesson #1: Plan for It!

Brilliant ideas aren’t enough.

Every founder, investor, and product leader eventually learns the hard truths — product designs evolve, timelines slip, costs overrun, and customers adopt slower than expected. The best survive not because they avoid problems, but because they plan for them.

“Lesson #1: Plan for it!” is a campaign built from 25 years of scar tissue, wins, and war stories. It’s a series of quick, experience-backed insights that help medtech and deep-tech innovators avoid preventable mistakes — and build smarter from day one.

If you're an inventor, investor, or early-stage leader, this campaign is for you. Expect blunt truths, actionable wisdom, and zero fluff.

We'd love to schedule a 30 - 60 minute presentation for your organization.  
 

​Here are some key topics:

  • Milestone-Based Fundraising
  • Let’s Get Real – Valuation
  • Your Baby is Ugly
  • Your First Design Will Be a Different Product Than Your Last
  • IP Strategy – Build the Fortress
  • Let’s Get Real About Adoption Rate
  • Estimate Your Sales... Then Cut it in Half (Twice)
  • What Will It Cost? More Than You Think.
  • Find Revenue
  • The Importance of Your MVP – Revenue & Portfolio
  • Strategics
  • Deep Thoughts with Benn
  • We All Need Help – Surround Yourself With Personal Advisors
  • If You Want to Go Fast, Go Alone. If You Want to Go Far, Go Together.
  • Ideas Are Cool. Who’s Running the Business?

Perspective Medical is committed to educating those who have the ideas and abilities to bring life changing medtech to market.  Presenting fees are very reasonable and we do offer pro bono presentations to those who qualify.

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Contact us to book your presentation.

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